The article identifies the cultural value orientations that influence Arab world. It shows the commitment to religion, the strong family connection and resistance to change.
Public relations can play very useful role to rectify misinformation between Arab cultures and the West. The paper illustrates examples how PR can bridge differences between cultures.
The scholars’ opinion is that to define the term Arab is not easy. An Arab student declared in a conference that ‘ all who are Arab in their language, culture and loyalty ( or national feeling) are Arabs.’
After reading the article I realised that Arab culture is rich and complex.
Public relations can play very useful role to rectify misinformation between Arab cultures and the West. The paper illustrates examples how PR can bridge differences between cultures.
The scholars’ opinion is that to define the term Arab is not easy. An Arab student declared in a conference that ‘ all who are Arab in their language, culture and loyalty ( or national feeling) are Arabs.’
After reading the article I realised that Arab culture is rich and complex.
The family as a unit and religion in the Arab world are very strong. The article is about Muslim Arabs, because not every Arab is Muslim. Arab Muslims are proud people, they are proud of their faith, tradition and language. The paper explains that every message sent to Arab Muslims has to be linked to their god – Allah, or the Koran to be easy for people to assimilate the new information, to accept it and to believe in it. My personal opinion is different.
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