How European public relations men and women perceive the impact of their professional activities

Piet Verhoeven, University of Amsterdam & Noelle Aarts, University of Amsterdam and Wageningen University

Findings in that article are very interesting – an annual survey about trends in the profession public relations showed gender differences. The results showed that female pr practitioners in most countries in Europe think that their influence have less impact than men on the strategic decision making in their organizations. The second founding is that females are more likely to value social media and social networking than men.

People who use social media tend to be:

1.       Social,

2.       Involved

3.       Dedicated

4.       Seeking intimacy

5.       Media smart

Such a skills and experience is more a female style of communication. Women feel more comfortable using social media.

The survey shows big difference of perception by men and women.

Very interesting for me was that there is no significant difference between men and women in Eastern Europe. In the article the reason is explained with transition from communism to the neoliberal economy.