Sunday, 4 November 2012

Social Meda in 16th Century

How Luther went viral
Five centuries before Facebook and the Arab spring, social media helped bring about the Reformation
from the print edition

I enjoyed that article a lot. It was very interesting to read how Luther used 'old version' of social media, sending his religious messages - pamphlets, ballads and woodcuts to the public.
Actually he used a diverse social media tools, written songs with particular melody – almost like YouTube nowadays, wooden pictures – could be compared to Pinterest for example.

It is impressive how important is the use of right language. At first he wrote his pamphlets in Latin language and didn’t have serious success, but after the translation to German the social network was activated and his messages were send all around Europe.

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